Bookmarks
Jul
30
Customer Satisfaction Survey Pitfalls
July 30, 2007 | Leave a Comment
In related Customer Satisfaction blog posts… Just as I encourage the use of Customer Satisfaction Surveys as part of your Online Marketing strategy, Laura Gibbons, famed Expedia.com Exec. & iSixSigma Blogosphere writer, warns us about misleading Customer Satisfaction Survey data.
This is good advice to keep on hand when planning your surveys. For more information check out her post, ‘To [...]
Jul
27
Online Marketing & Customer Satisfaction
July 27, 2007 | 1 Comment
Do you have a website that offers products and/or services for sale to your visitors? Are you meeting their requirements? Do you know for sure or does your gut feeling tell you that your website has superior customer experience compared to your competitors? I am afraid to say that if you are relying on you gut [...]
Jul
22
Paid Search (PPC) & Genchi Genbutsu
July 22, 2007 | Leave a Comment
The following post is a variation of a response to a web analytics co-worker who wanted to know how he could learn more about PPC and other disiplines within Online Marketing as painlessley as possible. This is not revelutionary advice, but clearly necessary when dealing with younger staff members in a start-up environment…
In regards to Knowledge Sharing/Training there is a learning philosophy [...]
Jul
7
Apparently there has been more written about the use of Six Sigma and its application to Online Marketing & Web Analytics than I recalled. My apologies.
In 2003 there was a brief article written by Brian Eisenberg of Future Now fame titled ‘Six Sigma’ Web Marketing. This article is appropriately titled with Six Sigma in quotations [...]
Jul
4
PDCA, Not Six Sigma for Web Analytics
July 4, 2007 | Leave a Comment
Over the past couple of years I have occasionally searched for articles about and/or references to how Six Sigma might be applied to Online Marketing. Until recently “Search Engine Marketing with Six Sigma” by Richard Hagarty was the only article I was able to find. Hagerty’s article gives a brief, but good, overview the history of Six [...]
