This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
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Customer Satisfaction Survey Pitfalls
July 30, 2007 |
In related Customer Satisfaction blog posts… Just as I encourage the use of Customer Satisfaction Surveys as part of your Online Marketing strategy, Laura Gibbons, famed Expedia.com Exec. & iSixSigma Blogosphere writer, warns us about misleading Customer Satisfaction Survey data.
This is good advice to keep on hand when planning your surveys. For more information check out her post, ‘To Top 2 Box or Not… That is the Question’ over at iSixSigma.com.
