Google’s Campaign Optimizer: ‘Fine-tuning’ Your Campaign with a Hatchet

August 22, 2007 | Leave a Comment

Google AdWords released its new “Campaign Optimizer” recently. The Google Help Center explains the new tool as follows:
“The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, ad text, and landing page, and create a customized proposal [...]

Aug

20

Paid Search Marketing Not Built for Quality

August 20, 2007 | Leave a Comment

As a Search Engine Marketer one of the things that frustrates me the most is the lack of quality built into the Paid Search (PPC) tools made available to do my job. Specifically I am referring to the console editing applications provided by Google Adwords, Yahoo! Search Marketing (Panama), MSN adCenter and Ask.com. I am [...]

Aug

18

Product & Service Quality of Internet Marketing

August 18, 2007 | Leave a Comment

While continuing my focus on quality and process improvement tools as they apply to Online Marketing I recently came across the attached working paper. Besides being a rather long title, “The Application of Six Sigma Improvement Process on Enhancements of Product Quality and Service Quality of Internet Marketing” by S.C Chen takes a thorough look [...]

Aug

3

Design for Search Engine Marketing (DFSEM)

August 3, 2007 | 2 Comments

Have you ever imagined what it would be like if your clients’ website were created with Paid Search or various other forms of Search Engine Marketing in mind? For me that wish ranks right up there with Google sticking to its ’strict’ double-serving Adwords policy and Yahoo! Search Marketing’s customer service improving… Obviously those wishes are [...]