This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Sep
30
Managing Online Marketing with Statistical Process Control (SPC)
September 30, 2007 | Leave a Comment
As the Online Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze the process also has to mature. As an example of how I suggest the Online Marketing begin its maturation process I [...]
Sep
26
Organization in the Keyword Factory
September 26, 2007 | Leave a Comment
One of the key factors in stream-lining paid search account management depends on how well your campaigns, ad groups and keywords are organized. Working for an online marketing agency I have inherited either paid search accounts from the clients internal online marketing department or another online marketing agency and the first order of buisness in our [...]
