This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Oct
29
Historic e-Commerce Articles - Oh how far we’ve come…
October 29, 2007 | Leave a Comment
Over at the American Society for Quality there are a few archived articles about customer satisfaction and quality in the ‘emerging’ e-commerce industry. The oldest paper dates way back to the year 2000. It’s interesting to read about what was important to online shoppers way back then, unfortunately these articles are only a snapshot in [...]
Oct
28
How Stable is Your Paid Search Account?
October 28, 2007 | Leave a Comment
A few days ago I wrote about Google AdWords and the Quality Score algorithm and the possibility that part of the algorithm uses Process Capability and/or Process Sigma to measure and rank keywords. Below are the step-by-step instructions on how to apply Process Sigma to Paid Search in order to gain insight as to [...]
Oct
27
Benefits of Statistical Tools for Search Engine Marketing
October 27, 2007 | Leave a Comment
Many search marketers today rely on analytics packages like Onminutre or Google Analytics to run reports and analyze data. These applications, especially Ominture, are great for real deep dive analysis of how users get to a website and the million different things they do while visiting. More times than not, it seems to me that [...]
Oct
25
AdWords Quality Score & Keyword Analysis - A Google Process Improvement Project
October 25, 2007 | Leave a Comment
If you have spent anytime in the world of quality or managed process improvement projects, you should be very familiar with Process Capability. And if you have spent any time managing a Google AdWords account you are all too familiar with the infamous Quality Score. The following article makes the case suggesting that the two [...]
Oct
23
Too Many Hands in the PPC Pot
October 23, 2007 | 1 Comment
I learned an interesting lesson today while reviewing a clients AdWords account that I thought I’d share. The following may seem completely obvious if you manage pay-per-click accounts on your own, but if you are on a team such as I am you may want to listen up.
In the world of quality inspecting a [...]
Oct
16
Pay-Per-Click Automation & Verification
October 16, 2007 | Leave a Comment
There has been a wave of chatter and debate recently over the automation of both SEO & SEM. The following comments on PPC automation and verification stem from very basic lean manufacturing principles.
While I agree that automation of certain aspects of SEM or PPC is cost effective, necessary & adds value in the form [...]
Oct
1
Pay-Per-Click Quality Control
October 1, 2007 | Leave a Comment
For whatever reasons Google goes to great lengths to con the average Search Engine Marketer into believing that they build quality into their AdWords product. Google determines keyword cost-per-click based on the mysterious ‘Quality Score’. The ever so informative Quality Score is a feature within AdWords that will tell you when your keyword is [...]
