Yahoo! Search Marketing’s New Campaign ‘Tune-Up’: Let’s Pour Some Sugar in the Tank

November 30, 2007 | 1 Comment

I’d like to first start off by saying that I’ve been pretty satisfied with the improvements and flexibility I have experienced with the Yahoo! Panama Paid Search Marketing platform since it’s release earlier this year. The release of Panama was less than stellar, but the added features and lower CPC than Google (in most cases) [...]

Nov

29

Search Engine Optimization (SEO) at John Deere

November 29, 2007 | Leave a Comment

IN the latest issue of Industry Week magazine there is a brief, but interesting article about John Deere and their recent website “e-overhaul”. John Deere, the leading farm equipment manufacturer and powerhouse six sigma company, recently upgraded their website that had been running on 1995 back-end technology. The upgrade included adding a unique integration with [...]

Nov

26

An Introduction to Systems Thinking for Online Marketing

November 26, 2007 | 4 Comments

The philosophy of Systems Thinking is how to better understand the interrelationship of components responsible for patterns of behavior. It helps us gage how things work and enables us to take a different look at why patterns of behavior are the way they are. Systems thinking is typically applied to understanding these patterns of behavior [...]

Nov

22

Commerce360 - Amazon Web Services Startup Challenge Finalist

November 22, 2007 | Leave a Comment

This is pretty exciting news. Commerce360, the Online Marketing startup that I work for, has been selected as one of seven finalists to compete for the Amazon Web Services (AWS) Startup Challenge Award. The AWS Start-Up Challenge winner will receive $50,000 in cash, $50,000 in AWS credits, and receive an investment offer from Amazon.
This is [...]

Nov

10

Online Marketing Quality: I Know It When I See It

November 10, 2007 | Leave a Comment

In 1985, John Guaspari wrote a book titled “I Know It When I See It: A Modern Fable About Quality” which defines what quality really is and how to manage it.
Now, fast-forward to the year 2007 and to the Online Marketing industry that did not exist when Guaspari wrote his quality fable that helped to [...]

Nov

5

Quality Standards at Omniture

November 5, 2007 | Leave a Comment

I had initially planned to write today about the reliability and accuracy of data from third party web analytics tools, but I am shifting gears a bit to comment on some other interesting things I discovered on the Omniture website today.
I have been working with Omniture SiteCatalyst and SearchCenter for about a year now (side [...]

Nov

4

How to Manage & Measure the Employee-Customer Encounter

November 4, 2007 | Leave a Comment

It’s funny how sometimes things stick to you throughout the course of a day. Yesterday morning I read and reacted to Tony Wright’s post and then later in the day I found myself at Borders where I came across a book called Human Sigma: Managing the Employee-Customer Encounter that, in-part, addresses the issue of employee [...]

Nov

3

The Soft Side of Online Marketing

November 3, 2007 | Leave a Comment

One of the goals I have for this blog is to comment on the culture of Online Marketing and the people who work in this industry. The following comments are the result of Tony Wright’s blog post ‘Wear a Tinfoil Hat When it Comes to Your Employees‘.
The gist of Tony’s post is that, regardless [...]

keep looking »