Bookmarks
Nov
30
Yahoo! Search Marketing’s New Campaign ‘Tune-Up’: Let’s Pour Some Sugar in the Tank
November 30, 2007 | 1 Comment
I’d like to first start off by saying that I’ve been pretty satisfied with the improvements and flexibility I have experienced with the Yahoo! Panama Paid Search Marketing platform since it’s release earlier this year. The release of Panama was less than stellar, but the added features and lower CPC than Google (in most cases) [...]
Nov
29
Search Engine Optimization (SEO) at John Deere
November 29, 2007 | Leave a Comment
IN the latest issue of Industry Week magazine there is a brief, but interesting article about John Deere and their recent website “e-overhaul”. John Deere, the leading farm equipment manufacturer and powerhouse six sigma company, recently upgraded their website that had been running on 1995 back-end technology. The upgrade included adding a unique [...]
Nov
26
An Introduction to Systems Thinking for Online Marketing
November 26, 2007 | 2 Comments
The philosophy of Systems Thinking is how to better understand the interrelationship of components responsible for patterns of behavior. It helps us gage how things work and enables us to take a different look at why patterns of behavior are the way they are. Systems thinking is typically applied to understanding these patterns of [...]
Nov
22
Commerce360 - Amazon Web Services Startup Challenge Finalist
November 22, 2007 | Leave a Comment
This is pretty exciting news. Commerce360, the Online Marketing startup that I work for, has been selected as one of seven finalists to compete for the Amazon Web Services (AWS) Startup Challenge Award. The AWS Start-Up Challenge winner will receive $50,000 in cash, $50,000 in AWS credits, and receive an investment offer from Amazon.
This is [...]
Nov
10
Online Marketing Quality: I Know It When I See It
November 10, 2007 | Leave a Comment
In 1985, John Guaspari wrote a book titled “I Know It When I See It: A Modern Fable About Quality” which defines what quality really is and how to manage it.
Now, fast-forward to the year 2007 and to the Online Marketing industry that did not exist when Guaspari wrote his quality fable that helped to [...]
