Bookmarks
Dec
21
Search Engine Marketing (SEM) Meets Information Architecture (IA)
December 21, 2007 | Leave a Comment
Earlier this year I came across the Information Architecture Institute (IAI) website while searching for flowcharting templates. Surprisingly I found several free downloads on the IAI tool’s page that I’ve used as a model for template designs for Search Engine Marketing, but I never really explored the website beyond there. Until today…While educating myself on [...]
Dec
19
Online Research Quality Council
December 19, 2007 | Leave a Comment
This is an interesting find since it is the first formal online advertising/marketing quality initiative that I have come across. The Advertising Research Foundation (ARF) earlier this year announced the formation of the Online Research Quality Council.
For those of you not familiar with the Advertising Research Foundation, the ARF “is the premiere advertising industry association [...]
Dec
16
Microsoft adExcellence Program
December 16, 2007 | 1 Comment
Earlier this month Microsoft Digital Advertising Solutions announced it’s adExcellence program for adCenter users. The test costs $50 and is pretty much on par with the Google and Yahoo! Paid Search exams. The test itself is comprised on 100 questions in which you have 1 hour to complete. Test questions are broken down into [...]
Dec
14
Is Your Inbox Lean?
December 14, 2007 | Leave a Comment
There has been some recent buzz around discount airliner jetBlue’s announcement that they will have limited email access for laptops and Blackberry devices in partnership with Yahoo! and Research In Motion (a Six Sigma company). The USA Today article reports that only Yahoo! email and instant messaging will be available. The article also reports [...]
Dec
13
Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better
December 13, 2007 | 1 Comment
A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]
