Search Engine Marketing (SEM) Meets Information Architecture (IA)

December 21, 2007 | Leave a Comment

Earlier this year I came across the Information Architecture Institute (IAI) website while searching for flowcharting templates. Surprisingly I found several free downloads on the IAI tool’s page that I’ve used as a model for template designs for Search Engine Marketing, but I never really explored the website beyond there. Until today…While educating myself on [...]

Dec

19

Online Research Quality Council

December 19, 2007 | Leave a Comment

This is an interesting find since it is the first formal online advertising/marketing quality initiative that I have come across. The Advertising Research Foundation (ARF) earlier this year announced the formation of the Online Research Quality Council.
For those of you not familiar with the Advertising Research Foundation, the ARF “is the premiere advertising industry association [...]

Dec

16

Microsoft adExcellence Program

December 16, 2007 | 1 Comment

Earlier this month Microsoft Digital Advertising Solutions announced it’s adExcellence program for adCenter users. The test costs $50 and is pretty much on par with the Google and Yahoo! Paid Search exams. The test itself is comprised on 100 questions in which you have 1 hour to complete. Test questions are broken down into [...]

Dec

14

Is Your Inbox Lean?

December 14, 2007 | Leave a Comment

There has been some recent buzz around discount airliner jetBlue’s announcement that they will have limited email access for laptops and Blackberry devices in partnership with Yahoo! and Research In Motion (a Six Sigma company). The USA Today article reports that only Yahoo! email and instant messaging will be available. The article also reports [...]

Dec

13

Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better

December 13, 2007 | 1 Comment

A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]

Dec

11

Another Google Process Improvement Project | It’s All About Power

December 11, 2007 | 1 Comment

After reading Jeffrey Smith’s recent post “Google Algorithm Update - Google Search Results Are Running Lean” over at SEO Design Solutions where he discusses Google organic results (SERP’s) generating millions of results instead to tens of millions of results speculating that this might be a step in the direction of personalized search, I began to [...]

Dec

10

Search Engine Optimization (SEO) at John Deere | the Case Study

December 10, 2007 | 2 Comments

Last month I wrote about the SEO project at John Deere featured in the latest issue of Industry Week Magazine. The project itself involved a complete e-overhaul of John Deere’s MachinFinder.com website including an integrated section of the site that allows John Deere dealers to sell used equipment through eBay.
Today I came across KoMarketing Associates [...]

Dec

8

A Reflection on Online Marketing & Quality | My Time on the “Shop Floor” This Year

December 8, 2007 | Leave a Comment

Although I think I have a relatively unique perspective on tying Online Marketing to Quality, I am hardly a Quality expert. In fact over the past year I have been very much a student of both Online Marketing and Quality and at this point I’d say it’s fair to at least consider me as a [...]

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