This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jan
27
Lean Search Marketing | How to use 5s to Organize the PPC Keyword Factory
January 27, 2008 | Leave a Comment
As I stated earlier this year, one of my personal goals is to get lean in the way I work. This mostly includes using tools and techniques from the lean tool box such as JIT for deliverables, 5 Whys for problem solving, and 5s for Pay-Per-Click (PPC) campaign organization. I should clarify that just because [...]
Jan
26
Pay-Per-Click (PPC) Management | Automation Can Save Time & More
January 26, 2008 | 3 Comments
Continuing on with this weeks, and the ongoing, theme of time and Pay-Per-Click management and earlier posts and about Pay-Per-Click automation, I came across an interesting post by Shannon at 10e20 that reinforces my sermon.
In her post How to Select a Paid Search Management Application, Shannon goes into a lengthy review of a presentation by [...]
Jan
22
Pay-Per-Click Process | What Do You See?
January 22, 2008 | 3 Comments
Continuing with the theme of time as it relates to process and quality, Lee Fried wrote a great post yesterday over at the Daily Kaizen titled Time to Think Time to Reflect. The gist of the post is about creating standardized work which facilitates a certain cadence of processes and meeting time that ultimately frees [...]
Jan
20
Pay-Per-Click (PPC) Management | It’s About Time
January 20, 2008 | 3 Comments
In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]
Jan
13
Pay-Per-Click (PPC) Bottlenecks | Search Engine Reps Create Idle-Time
January 13, 2008 | Leave a Comment
One of the things that I am focused on this year is creating continuous flow throughout the entire PPC process. What I mean by that is not just looking at all the steps or tasks needed to complete a new PPC account set-up or managing an existing PPC account and making that seamless. The true [...]
Jan
7
Quality Progress Print & Web Redesigns
January 7, 2008 | Leave a Comment
I just wanted to send out my congratulations to the American Society for Quality (ASQ) for their redesign of Quality Progress Magazine. I’ve been reading Quality progress now for close to 8 years and I always felt like the design was a little out-dated. There have been layout changes over the years, but none of [...]
Jan
3
Web Globalization Research Report Card
January 3, 2008 | Leave a Comment
Does the website you manage extend beyond your country’s borders? Is your company global, but not its website? If you do own or manage a global website do you know how your site measures up against industry leaders such as British Airways, Siemens, Toyota, Pfizer, Disney, PwC and Lucky Goldstar (LG) just to name a [...]
Jan
1
Getting Lean in 2008 | the Birth of Lean Search Marketing
January 1, 2008 | 2 Comments
So a new year is upon us and I’ve come up with one personal and one professional new year resolutions - loose 15 pounds and reduce waste at work. In the spirit of this years presidential election (USA), if I were stumping for the job my two campaign slogans would be “Loose Lose Weight in [...]
