Bookmarks
Jan
27
Lean Search Marketing | How to use 5s to Organize the PPC Keyword Factory
January 27, 2008 | Leave a Comment
As I stated earlier this year, one of my personal goals is to get lean in the way I work. This mostly includes using tools and techniques from the lean tool box such as JIT for deliverables, 5 Whys for problem solving, and 5s for Pay-Per-Click (PPC) campaign organization. I should clarify that just [...]
Jan
26
Pay-Per-Click (PPC) Management | Automation Can Save Time & More
January 26, 2008 | 1 Comment
Continuing on with this weeks, and the ongoing, theme of time and Pay-Per-Click management and earlier posts and about Pay-Per-Click automation, I came across an interesting post by Shannon at 10e20 that reinforces my sermon.
In her post How to Select a Paid Search Management Application, Shannon goes into a lengthy review of a presentation by [...]
Jan
22
Pay-Per-Click Process | What Do You See?
January 22, 2008 | 2 Comments
Continuing with the theme of time as it relates to process and quality, Lee Fried wrote a great post yesterday over at the Daily Kaizen titled Time to Think Time to Reflect. The gist of the post is about creating standardized work which facilitates a certain cadence of processes and meeting time that ultimately frees [...]
Jan
20
Pay-Per-Click (PPC) Management | It’s About Time
January 20, 2008 | Leave a Comment
In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]
Jan
13
Pay-Per-Click (PPC) Bottlenecks | Search Engine Reps Create Idle-Time
January 13, 2008 | Leave a Comment
One of the things that I am focused on this year is creating continuous flow throughout the entire PPC process. What I mean by that is not just looking at all the steps or tasks needed to complete a new PPC account set-up or managing an existing PPC account and making that seamless. The true [...]
