The Integrated Enterprise Excellence System

February 24, 2008 | 1 Comment

RECENTLY I WAS given to opportunity to review two new books by Forrest W. Breyfogle. I am in the process of reading the advanced copies and hope to have a review posted soon. In the mean time please reference the press release below for more details.
FOR IMMEDIATE RELEASE CONTACT: Shelby Sledge at (512) 478-2028 ext. [...]

Feb

23

Nielsen NetRatings, BuzzMetrics & Six Sigma

February 23, 2008 | Leave a Comment

THERE IS AN article in the latest issue of Fortune Magazine titled ‘Made to Measure’ (online version can be read here ) about former GE ‘mega-star’ CEO David Calhoun and his current post at Nielsen. The article is interesting to me from both an Online Marketing & Quality perspective partly because of Calhoun’s background at [...]

Feb

17

Just-In-Time To Stop PPC | It’s Not the Worst That Can Happen

February 17, 2008 | Leave a Comment

I am a little behind in writing about my adventures in SEM and PPC, but that’s because we are busy at Commerce360. I am also in the process of helping the Operations team kick start the use of our Kanban board system. Our software development team has been using a kanban board now for about [...]

Feb

9

Insider Tips on Google AdWords Quality Score

February 9, 2008 | 2 Comments

How often have you worked on a new AdWords campaign or added new keywords to an existing AdWords campaign only to see a large portion of those keywords turn Inactive for Search? Typically the only way to turn those keywords back on is to increase the minimum CPC to $1.00, $5.00 or even $10.00 and [...]