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May
8
SEM Dharma
May 8, 2008 | Leave a Comment
NEARLY EIGHT WEEKS ago I wrote a post about Zen Master Bernie Glassman and his work with the Greyston Bakery and JIT. In the post I mentioned that the more I study the Toyota Way and the Toyota Production System (TPS) which JIT is a part of and the more I study the teachings of [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
