Principles of Analytical Thinking | Paid Search Campaign Organization

June 29, 2008 | Leave a Comment

ONE OF THE key factors in building a paid search campaign for success literally begins with a logically planned and executed campaign and ad group structure. It’s amazing how many poorly organized paid search campaign structures I have assessed over the last few years. It is especially surprising since it has been well documented that [...]

Jun

28

Uncertainty & the Age of Engage

June 28, 2008 | Leave a Comment

I AM CURRENTLY reading the Age of Engage by Denise Shiffman about the current state of marketing in today’s internet infused business world. The books tag-line ‘Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture’ pretty much sums it up. I’ve only read through the first 50 pages or so, but something I read this [...]

Jun

7

The Seven Wastes of Paid Search Marketing

June 7, 2008 | Leave a Comment

IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]