le Tour de France & SEO

July 4, 2008 |

Eddie Merckx - Tour de France - Versus

THIS IS MY favorite time of year - tomorrow begins the 95th Tour de France. I have been a avid fan of professional cycling since my days as a teenager building bikes in the basement of Oakmont Bicycle Shop (now HumanZoom ) and watching Greg Lemond win his second Tour in 1989. This year is especially significant since a few of my colleagues have been working on an SEO project for Versus.com . Hats off to Adam Figueira and Brad Epstein for their work on Versus SEO engagement so far and to interim Account Manager Alex Cohen.

Versus (formerly OLN) has been airing live coverage of the Tour for the past 8 years. In addition to its daily TV coverage, this year the Versus Tour coverage is offering live online streaming coverage of Stages 1 & 2 prior to the TV coverage for those early birds like me who want their Tour coverage before the sun rises. Throughout the 23 day race you can also catch updates on Versus Daily Reports by legendary cycling commentators Phil Liggett and Paul Sherwen . Also providing his widely famous color commentary and equally wild pronunciation of the French language is former Team 7-11 cyclist ‘Bobke’ Bob Roll .

Two years ago I had the chance to see Floyd Landis win on the Champs Elysees in person. This year I am off at at the Jersey Shore during the first week of the Tour. Whether in person or watching online and/or TV - regardless of doping and scandals - the Tour de France is the greatest three week sporting event
the world has ever known.

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