Yahoo! Unmapped

July 18, 2008 |

NEW NOTICE TODAY from our pals at Yahoo! Search Marketing.

We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give you more control over your keywords. As you may know, we use various matching technologies to link some bidded keywords to other terms that a searcher might use synonymously to look for them. This mapping connects some keywords with related synonyms, such as “car insurance” with “auto insurance.”

What’s Changing
Recently, advertisers have voiced a need to manage some of these synonyms separately, so that they can use separate bidding and creative strategies, and business goals. To give you more control over your ads, we plan to remove a limited number of keyword mappings on July 29, 2008.

What does this mean for your account?
You may still receive traffic for these terms through the Advanced match type even after these terms are unmapped. For better control, however, we suggest adding these “new” terms to your existing account, along with new bids and ads. If you choose to add the new terms, keep in mind that they will be rejected as duplicates prior to July 29, if you are adding to the same ad group as your existing bidded term.

This notice came with a few keywords for one of our accounts showing the exisiting keyword and what looks to be realted Search Queries. There is no indication whether or not these reports will be automatically emailed or availble within the UI.

It was only a matter of time before Yahoo! followed in Google’s footsteps yet again. Now only of they can create a desktop editor…

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