Quality In Search by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Based on a work at www.semoe.com.
Aug
28
Quality in Search Meets Truth in Search
August 28, 2008 | 1 Comment
I WANTED TO share some exciting news with you regarding a new pay-per-click automation software application called ClickEquations. ClickEquations has not been officially released to the public yet but from what I have tested so far this new tool is by far the most powerful analytics AND reporting tool I have used to date. [...]
Aug
23
Insider Tips on Google AdWords Impression Share
August 23, 2008 | 1 Comment
AT THIS POINT Google AdWords Impression Share metric is about 10 months old or more but it is still a metric that confuses a lot of PPC’ers and search marketers in general. Impression Share is a fairly easy concept to understand but basically means “the percentage of times your ads were shown out of the [...]
Aug
10
Stability, Capability & Goal Setting in Paid Search Advertising
August 10, 2008 | 2 Comments
ONE OF THE challenges I find most frustrating in Paid Search is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather quickly - I am thinking a highly unorganized campaign structure here - and whose components of the process are out of ones control - things [...]
