This work by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Nov
25
Please Pass The Turkey, Hold The Gravy. And The Costumes and the Real Estate and…
November 25, 2008 | Leave a Comment
IT’S THAT TIME of year again. Time to be thankful for things like the ususal family, friends, loved ones and health. And the unique like TastyKakes, McSweeney’s, the Clash, Adam Figueira, kitten pants, and the Bird Machine. In my family it also means the start of 6 weeks of spending A LOT of time with each other - besides Thanksgiving day [...]
Nov
23
Insider Tips on Google AdWords Plus Box Alpha Project
November 23, 2008 | Leave a Comment
IN RECENT WEEKS you may have noticed a “plus” box next to select Google AdWords sponsored link results. This is part of a new Google alpha project that combines the power of both Google AdWords and Google Base. Since the project is in its alpha stages, participation is limited and not guaranteed to make it [...]
Nov
19
General Principles of Variable Data Analysis | Ellis R. Ott
November 19, 2008 | Leave a Comment
“LOOK EVERYWHERE AND you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data and that sentence could not be more valid when considering paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Shewart, Deming, Juran or Wheeler but [...]
