This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Nov
25
Please Pass The Turkey, Hold The Gravy. And The Costumes and the Real Estate and…
November 25, 2008 | Leave a Comment
IT’S THAT TIME of year again. Time to be thankful for things like the ususal family, friends, loved ones and health. And the unique like TastyKakes, McSweeney’s, the Clash, Adam Figueira, kitten pants, and the Bird Machine. In my family it also means the start of 6 weeks of spending A LOT of time with each other - besides Thanksgiving day [...]
Nov
23
Insider Tips on Google AdWords Plus Box Alpha Project
November 23, 2008 | Leave a Comment
IN RECENT WEEKS you may have noticed a “plus” box next to select Google AdWords sponsored link results. This is part of a new Google alpha project that combines the power of both Google AdWords and Google Base. Since the project is in its alpha stages, participation is limited and not guaranteed to make it [...]
Nov
19
General Principles of Variable Data Analysis | Ellis R. Ott
November 19, 2008 | Leave a Comment
“LOOK EVERYWHERE AND you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data and that sentence could not be more valid when considering paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Shewart, Deming, Juran or Wheeler but [...]
Nov
7
Time is the Answer to “How” | Tracking Time for Paid Search
November 7, 2008 | 2 Comments
Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]
Nov
3
The True Quality of a Paid Search Ad Creative
November 3, 2008 | Leave a Comment
LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Nov
1
Novel Writing, Google Analytics & Seasonality
November 1, 2008 | Leave a Comment
IT IS NOVEMBER 1st and that can only mean a few things - it’s cold here in Philly, Eagles fans are getting restless at 4-3 and it’s less than 4 days until election day - gosh, I am really going to miss all those campaign ads… November 1st also is the start of National Novel Writing Month - [...]
