Insider Tips on Google AdWords Plus Box Alpha Project

November 23, 2008 |

IN RECENT WEEKS you may have noticed a “plus” box next to select Google AdWords sponsored link results. This is part of a new Google alpha project that combines the power of both Google AdWords and Google Base. Since the project is in its alpha stages, participation is limited and not guaranteed to make it as a beta or even full fledged service offering.

If you are interested in participating in the project contact your Google AdWords representative. We inquired about the program for one client and received the following requirements needed to participate in the Google AdWords Plus Box project.

WHAT ARE THE BETA TESTER REQUIREMENTS?

1. Must be a trusted AdWords advertiser

2. Must have as a high quality, current Google Base feed

3. Must generally accrue a high number of impressions in order to track the effectiveness of the beta

HOW CAN I MAKE SURE I’M READY FOR THE ADWORDS PLUS BOX?

1. Upload a high quality product feed to Google Base: accurate, comprehensive, timely (current prices, removing out of stock items, real images, etc.)

2. Expand existing ad campaigns to include product terms, not just brand terms

3. Use an analytics solution (such as GA) to measure conversions on product pages

4. Begin to optimize product pages to enhance conversion rate: provide a clear call to action for the specific product of interest, show information about related products, allow the user to easily explore your space of products

WHAT IS CONSIDERED A HIGH QUALITY GOOGLE BASE FEED?

A high quality Base feed includes current images, prices, descriptions, and landing pages specifically for the products advertised. Users should be able to buy the products and the vendor should be able to deliver the products listed. Each product also needs a specific landing page URL, title, description, and price. If a product has an image associated with it, our system will show it. Images, however, are not required.

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