This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Dec
29
Google Introduces Its “GreenWords” PPC Program
December 29, 2008 | 5 Comments
OKAY, MAYBE NOT but in a time when sustainability, corporate and social responsibility action and awareness is at its highest point maybe a greener PPC platform should be considered. Google makes all documented attempts to be green itself through the use of renewable energy sources, carbon foot-print reduction, advancing green technology, etc so why not extend [...]
Dec
27
Paid Search Value Added Flow Analysis & Time
December 27, 2008 | Leave a Comment
AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]
Dec
20
How Will You Become Socially Responsible In 2009?
December 20, 2008 | 2 Comments
THE FIRST THING you need to do is have a really good understanding of what it actually means to be socially responsible. One place to gain that understanding is in the latest issue of the Journal for Quality & Participation (JQP) which is dedicated to social responsibility. Social responsibility is a fairly complex thing to [...]
Dec
7
Six Sigma & The Online Marketing Agency
December 7, 2008 | Leave a Comment
I RECEIVED A Google Alert today regarding ‘Six Sigma Marketing’ which has not happened since I set up the alert over a year ago… Marketing and six sigma are fair weather friends at best and was always a hard sell - something that seems to have remained true since I left the six sigma world [...]
