Carbon Offsets for Paid Search Impressions

January 31, 2009 | 3 Comments

ON THE COAT-TAILS of my Google GreenWords paid search program idea, I am now looking into developing a program to help offset the CO2 produced by the storage of paid search data.
In the news recently there was a bunch of chatter about how much power was generated for each search made on Google. The initial [...]

Jan

20

Looking at Paid Search with a Beginner’s Mind

January 20, 2009 | Leave a Comment

“SHOSHIN” IS A Zen Buddhist term for ‘beginner’s mind’. In Shunryu Suzuki’s book, Zen Mind, Beginner’s Mind there is a famous quote that reads “In the beginner’s mind there are many possibilities, in the experts mind there are few”. Think about that for a moment. If you have found this blog you may be an [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]