This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jul
31
New Google AdWords Interface Is Lean, Literally
July 31, 2009 | Leave a Comment
YESTERDAY’S ANNOUNCEMENT THAT the new Google AdWords Interface is now out of beta had a nice Lean sound to it. For those of you in the search engine marketing world that are not familiar with Lean management principles and tools, as defined by the Lean Enterprise Institute (LEI) the five-step thought process for guiding the implementation of lean techniques are:
Specify [...]
Jul
18
Pay-Per-Click (PPC) Advertising Standards Are Coming
July 18, 2009 | 2 Comments
BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.
I’ve often said that it is very important to look outside of your primary discipline to gain perspective and engage creativity [...]
Jul
17
Make Search Good Spotlight #1
July 17, 2009 | Leave a Comment
INSPIRED BY THE regular weekly review posts by the likes of search guru’s Adventures of a PPC Hero News Roundup and quality management guru John Hunter’s Curious Cat Management Carnival, I thought I’d start one of my own. The ‘Make Search Good Spotlight‘ will cover all things search and online marketing related that folks are [...]
Jul
14
Make Social Media Good
July 14, 2009 | Leave a Comment
HAPPY BASTILLE DAY to my distant French relatives. Just a quick note to let everyone know about an upcoming conference I am looking forard to attending.
I don’t typically write about Social Media even though it is an important part of the online marketing system. In recent posts I have been writing about social responsibility in [...]
