Make Search Good Spotlight #1

July 17, 2009 |

INSPIRED BY THE regular weekly review posts by the likes of search guru’s Adventures of a PPC Hero News Roundup and quality management guru John Hunter’s Curious Cat Management Carnival, I thought I’d start one of my own. The ‘Make Search Good Spotlight‘ will cover all things search and online marketing related that folks are doing to make the world and search industry a better place to live and play.

Living On Earth: Low-Carbon Internet Surfing - I have written a few times about Google’s efforts to minimize the carbon footprint of their data server warehouses. Last weekend on my way to Quakertown, PA I was listening to NPR and heard this segment on Yahoo!’s efforts of minimizing their own carbon footprint. The interview is with Yahoo! Director of Climate and Energy Strategy Chris Page. Both the transcript and the audio clip are available for review. An additional article written last month - Yahoo Unsealths Its Data Center Efficiency details server cooling optimization with PUE (Power Usage Effectiveness) of 1.21 which is somewhere close to, but not matching, Google and better than Microsoft (sounds familiar…).

imc2 Releases 2008 Positive Impact Report - Not too long after I wrote about imc2’s 2007 Positive Impact Report which discloses their corporate social responsibility mission and actions, imc2 came out with their 2008 report. While imc2 has encountered layoff’s and the lose of a few clients they are still staying true to their corporate accountability. Remember, Toyota had a bump in the road very early on and learned from that mistake. Their 2008 report continues to impress highlighting their expanded community action, pro bono work and improved measurement of its environmental footprint.

The Analog Path to Sustainable Marketing - In this blog post on the Sustainable Marketing Blog, Peter Korchnack discusses some of pursuing some of the old, pre-technological ways improves sustainability of everyday life, and asks, would switching to analog marketing tactics make marketing more sustainable? Good approach to consider in the ever increasingly digital, disconnected marketing world.