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About Quality in Search
Matt LeVeque has over 8 years of website management and online marketing experience. He is currently working as a Search Marketing Manager with Commerce360, the industry leader in software-based search marketing company that improves paid and organic search campaign performance. Prior to his position at Commerce360 Matt was the Sales & Marketing Manager for Rath & Strong Managment Consultants, the leading global provider of Lean Six Sigma, Six Sigma, Lean & Organizational Development consulting & training. He is currently an active Senior member of the American Society for Quality and the Information Architecture Institute.
The mission of Quality in Search is to focus on the Process, Culture, Customer & Quality aspects of Search Engine Marketing.
Matt resides in the Greater Philadelphia area and does not like mustard or rollercoasters. Contact Matt
About the Japanese characters in the header image…
Genchi Genbutsu (現地現物) generally means ‘go and see for yourself’ or ‘go to the source of the problem’. In either case it’s the Japanese way of saying ‘don’t assume anything’. The only true way to know what is happening in paid search or any other online marketing channel (or any other part of any other industry) is to take a look first hand. Walk the shop floor - learn the process. Only then will you be able put into context the reports and dashboards in front of you.
The opinions and ideas expressed on this weblog are expressly my own and do not represent my employer in any way shape or form.
The terms ‘Search Quality Management (SQM)’, ‘Design for Search Engine Marketing (DFSEM)’ and ‘Lean Search Marketing’ are entities and copyright protected property of Quality In Search | Search Engine Marketing Operational Excellence and Matthew I. LeVeque.
