This work by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Jan
27
Lean Search Marketing | How to use 5s to Organize the PPC Keyword Factory
January 27, 2008 | Leave a Comment
As I stated earlier this year, one of my personal goals is to get lean in the way I work. This mostly includes using tools and techniques from the lean tool box such as JIT for deliverables, 5 Whys for problem solving, and 5s for Pay-Per-Click (PPC) campaign organization. I should clarify that just because [...]
Jan
1
Getting Lean in 2008 | the Birth of Lean Search Marketing
January 1, 2008 | Leave a Comment
So a new year is upon us and I’ve come up with one personal and one professional new year resolutions - loose 15 pounds and reduce waste at work. In the spirit of this years presidential election (USA), if I were stumping for the job my two campaign slogans would be “Loose Weight in 2008″ [...]
Dec
13
Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better
December 13, 2007 | 1 Comment
A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]
