This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jul
21
Building Trust Between SEO & IA
July 21, 2008 | Leave a Comment
AS A MEMBER of the the Information Architecture Institute I sometimes get a plethora of emails about various topics such as wire frames, poly hierarchies, duplicate website content and other IA and SEO related subject matter. Last week an email was set out to the distribution list from Jenny Wallace who is currently working on [...]
Jul
12
“Too often our changes are technically perfect - the boxes are neatly arranged, columns add up, procedures are in place - but we fail to acknowledge the human aspect.” - William Bridges
ONE THING THAT should be apparent if you work in an agency/consultancy setting is that whether you are an expert at SEM, SEO, Affiliate [...]
Dec
8
A Reflection on Online Marketing & Quality | My Time on the “Shop Floor” This Year
December 8, 2007 | Leave a Comment
Although I think I have a relatively unique perspective on tying Online Marketing to Quality, I am hardly a Quality expert. In fact over the past year I have been very much a student of both Online Marketing and Quality and at this point I’d say it’s fair to at least consider me as a [...]
Nov
3
The Soft Side of Online Marketing
November 3, 2007 | Leave a Comment
One of the goals I have for this blog is to comment on the culture of Online Marketing and the people who work in this industry. The following comments are the result of Tony Wright’s blog post ‘Wear a Tinfoil Hat When it Comes to Your Employees‘.
The gist of Tony’s post is that, regardless [...]
