Understanding the Complexities of Paid Search Advertising

November 22, 2009 | 6 Comments

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]

Apr

3

Carbon Offset Calculator for Online Advertising Campaigns | Local Agency Making Digital Advertising Good

April 3, 2009 | 4 Comments

CONTINUING WITH MY series about carbon offsets for search engine marketing and Google’s Green Initiatives I stumbled across a company that seems to be doing it right. But first some background… A few weeks ago I wrote a couple posts announcing a fake ‘Google GreenWords’ program followed by another post for an idea around carbon [...]

Jan

20

Looking at Paid Search with a Beginner’s Mind

January 20, 2009 | Leave a Comment

“SHOSHIN” IS A Zen Buddhist term for ‘beginner’s mind’. In Shunryu Suzuki’s book, Zen Mind, Beginner’s Mind there is a famous quote that reads “In the beginner’s mind there are many possibilities, in the experts mind there are few”. Think about that for a moment. If you have found this blog you may be an [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Nov

1

Novel Writing, Google Analytics & Seasonality

November 1, 2008 | Leave a Comment

IT IS NOVEMBER 1st and that can only mean a few things - it’s cold here in Philly, Eagles fans are getting restless at 4-3 and it’s less than 4 days until election day - gosh, I am really going to miss all those campaign ads… November 1st also is the start of National Novel Writing Month - [...]

Oct

23

Making Search Good

October 23, 2008 | Leave a Comment

INSPIRED BY GOOD Magazine’s recent project GOOD Business, the Quality In Search blog is going through a bit of an overhaul. Say ‘Quality In Search 2.0′… I will continue to address Search Engine Marketing Operational Excellence with the addition of discussing ideas of ‘Making Search Good’.
GOOD Business focuses on Triple Bottom Line companies who are [...]

Oct

19

Corporate/Social Responsibility & Search Engine Marketing is Good Business

October 19, 2008 | 1 Comment

I’VE MENTIONED BEFORE that I find most of my inspiration and motivation for work and life outside of the industry I work in. One of the publications in my back pocket includes GOOD Magazine . GOOD is unique in that it “gives away all membership fees and allows you to choose which organization you [...]

Aug

10

Stability, Capability & Goal Setting in Paid Search Advertising

August 10, 2008 | Leave a Comment

ONE OF THE challenges I find most frustrating in Paid Search is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather quickly - I am thinking a highly unorganized campaign structure here - and whose components of the process are out of ones control - things [...]

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