Bookmarks
Jul
12
“Too often our changes are technically perfect - the boxes are neatly arranged, columns add up, procedures are in place - but we fail to acknowledge the human aspect.” - William Bridges
ONE THING THAT should be apparent if you work in an agency/consultancy setting is that whether you are an expert at SEM, SEO, Affiliate [...]
May
8
SEM Dharma
May 8, 2008 | Leave a Comment
NEARLY EIGHT WEEKS ago I wrote a post about Zen Master Bernie Glassman and his work with the Greyston Bakery and JIT. In the post I mentioned that the more I study the Toyota Way and the Toyota Production System (TPS) which JIT is a part of and the more I study the teachings of [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Mar
30
IN THE RECENT issue of Fortune magazine there is an article titled “Web 2.0 Gets Over Its Goofing-Off Phase” which discusses the use of Social Media sites to save time and make money. And as we know, It’s All About Time…
In the article there is a section that discusses Twitter and how NY bases video [...]
Mar
15
SEM & JIT | Lessons from Bernie Glassman
March 15, 2008 | 1 Comment
I HAVE TO say that I have great respect and admiration for this man. And the more I study Toyota & Zen the more and more they become one in the same (which I am learning is really the idea…).
Bernie Glassman, also known as Roshi Bernie Glassman and Tesugen Bernard Glassman is the author, among [...]
