Looking at Paid Search with a Beginner’s Mind

January 20, 2009 | Leave a Comment

“SHOSHIN” IS A Zen Buddhist term for ‘beginner’s mind’. In Shunryu Suzuki’s book, Zen Mind, Beginner’s Mind there is a famous quote that reads “In the beginner’s mind there are many possibilities, in the experts mind there are few”. Think about that for a moment. If you have found this blog you may be an [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Dec

27

Paid Search Value Added Flow Analysis & Time

December 27, 2008 | Leave a Comment

AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]

Nov

7

Time is the Answer to “How” | Tracking Time for Paid Search

November 7, 2008 | 2 Comments

Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]

Nov

3

The True Quality of a Paid Search Ad Creative

November 3, 2008 | Leave a Comment

LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]

Nov

2

Making Paid Search Profitable Using PDCA Process and Standardization

November 2, 2008 | Leave a Comment

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

Sep

14

Systems Thinking | Linking IA & UX with SEM & SEO

September 14, 2008 | Leave a Comment

THERE HAS BEEN some interesting chatter going on over the past couple days on the Information Architecture Institute (IAI) email distribution list regarding the narrow scope of defining Information Architecture (IA).
Christina Wodtke from Elegant Hack actually posed the question of this narrow definition of IA from the IAI which states “We define information architecture [...]

Aug

28

Quality in Search Meets Truth in Search

August 28, 2008 | Leave a Comment

I WANTED TO share some exciting news with you regarding a new pay-per-click automation software application called ClickEquations. ClickEquations has not been officially released to the public yet but from what I have tested so far this new tool is by far the most powerful analytics AND reporting tool I have used to date. [...]

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