This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Nov
7
Time is the Answer to “How” | Tracking Time for Paid Search
November 7, 2008 | 2 Comments
Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Nov
1
Novel Writing, Google Analytics & Seasonality
November 1, 2008 | Leave a Comment
IT IS NOVEMBER 1st and that can only mean a few things - it’s cold here in Philly, Eagles fans are getting restless at 4-3 and it’s less than 4 days until election day - gosh, I am really going to miss all those campaign ads… November 1st also is the start of National Novel Writing Month - [...]
Sep
30
Managing Online Marketing with Statistical Process Control (SPC)
September 30, 2007 | Leave a Comment
As the Online Marketing industry continues to grow out of its infancy into a viable and increasingly important part of the overall marketing process, the way those on the front-line manage, measure and analyze the process also has to mature. As an example of how I suggest the Online Marketing begin its maturation process I [...]
