Understanding the Complexities of Paid Search Advertising

November 22, 2009 | 6 Comments

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]

Jul

31

New Google AdWords Interface Is Lean, Literally

July 31, 2009 | Leave a Comment

YESTERDAY’S ANNOUNCEMENT THAT the new Google AdWords Interface is now out of beta had a nice Lean sound to it. For those of you in the search engine marketing world that are not familiar with Lean management principles and tools, as defined by the Lean Enterprise Institute (LEI) the five-step thought process for guiding the implementation of lean techniques are:

Specify [...]

Jul

18

Pay-Per-Click (PPC) Advertising Standards Are Coming

July 18, 2009 | 2 Comments

BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.
I’ve often said that it is very important to look outside of your primary discipline to gain perspective and engage creativity [...]

May

17

Paid Search Basics | Do the Right Thing

May 17, 2009 | 2 Comments

TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]

Apr

3

Carbon Offset Calculator for Online Advertising Campaigns | Local Agency Making Digital Advertising Good

April 3, 2009 | 4 Comments

CONTINUING WITH MY series about carbon offsets for search engine marketing and Google’s Green Initiatives I stumbled across a company that seems to be doing it right. But first some background… A few weeks ago I wrote a couple posts announcing a fake ‘Google GreenWords’ program followed by another post for an idea around carbon [...]

Mar

22

I Am A PPC Farmer | Paid Search Gardening Tips

March 22, 2009 | 1 Comment

THE FACT THAT I get up early in the morning before most neighborhood roosters makes me think I’d be a pretty good farmer. I have a strong work ethic, can be extremely patient and have a pining for owning John Deere equipment. All that combined with some fertile land and a little luck would make for an [...]

Mar

14

Computing Power Tips | Power Down for the Planet

March 14, 2009 | Leave a Comment

TODAY I HAD the chance to go to the Go Green Expo here in Philly and had an informative time. Besides learning about ‘greening’ my lifestyle, chatting with Rowen Spivey from the SBN and meeting the Brighter Planet cool kids from Vermont I also had the chance to see the Phillies World Series trophy in [...]

Feb

15

Paid Search Waste Reduction with ClickEquations

February 15, 2009 | Leave a Comment

LAST YEAR I wrote a post about the Seven Wastes of Paid Search Marketing that discussed examples of each of the seven wastes (lean) and how they apply to paid search. Of the seven types of waste, the waste of motion was the hardest, or the least apparent, type to provide an example for.
In lean production [...]

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