Bookmarks
Jun
29
Principles of Analytical Thinking | Paid Search Campaign Organization
June 29, 2008 | Leave a Comment
ONE OF THE key factors in building a paid search campaign for success literally begins with a logically planned and executed campaign and ad group structure. It’s amazing how many poorly organized paid search campaign structures I have assessed over the last few years. It is especially surprising since it has been well documented that [...]
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | Leave a Comment
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. [...]
Feb
9
Insider Tips on Google AdWords Quality Score
February 9, 2008 | 2 Comments
How often have you worked on a new AdWords campaign or added new keywords to an existing AdWords campaign only to see a large portion of those keywords turn Inactive for Search? Typically the only way to turn those keywords back on is to increase the minimum CPC to $1.00, $5.00 or even $10.00 and [...]
