Make Social Media Good

July 14, 2009 | Leave a Comment

HAPPY BASTILLE DAY to my distant French relatives. Just a quick note to let everyone know about an upcoming conference I am looking forard to attending.
I don’t typically write about Social Media even though it is an important part of the online marketing system. In recent posts I have been writing about social responsibility in [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Dec

20

How Will You Become Socially Responsible In 2009?

December 20, 2008 | 2 Comments

THE FIRST THING you need to do is have a really good understanding of what it actually means to be socially responsible. One place to gain that understanding is in the latest issue of the Journal for Quality & Participation (JQP) which is dedicated to social responsibility. Social responsibility is a fairly complex thing to [...]