Paid Search Advertising from the Velvet Jones School of Technology

January 10, 2010 | Leave a Comment

NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like ‘How to Be a Ho’ and ‘Kicked in the Butt by Love’, Velvet Jones, author of ‘Velvet Love’ is [...]

Jul

31

New Google AdWords Interface Is Lean, Literally

July 31, 2009 | Leave a Comment

YESTERDAY’S ANNOUNCEMENT THAT the new Google AdWords Interface is now out of beta had a nice Lean sound to it. For those of you in the search engine marketing world that are not familiar with Lean management principles and tools, as defined by the Lean Enterprise Institute (LEI) the five-step thought process for guiding the implementation of lean techniques are:

Specify [...]

Feb

15

Paid Search Waste Reduction with ClickEquations

February 15, 2009 | Leave a Comment

LAST YEAR I wrote a post about the Seven Wastes of Paid Search Marketing that discussed examples of each of the seven wastes (lean) and how they apply to paid search. Of the seven types of waste, the waste of motion was the hardest, or the least apparent, type to provide an example for.
In lean production [...]

Dec

20

How Will You Become Socially Responsible In 2009?

December 20, 2008 | 2 Comments

THE FIRST THING you need to do is have a really good understanding of what it actually means to be socially responsible. One place to gain that understanding is in the latest issue of the Journal for Quality & Participation (JQP) which is dedicated to social responsibility. Social responsibility is a fairly complex thing to [...]

Nov

7

Time is the Answer to “How” | Tracking Time for Paid Search

November 7, 2008 | 2 Comments

Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]

Nov

2

Making Paid Search Profitable Using PDCA Process and Standardization

November 2, 2008 | Leave a Comment

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

Oct

19

Corporate/Social Responsibility & Search Engine Marketing is Good Business

October 19, 2008 | 1 Comment

I’VE MENTIONED BEFORE that I find most of my inspiration and motivation for work and life outside of the industry I work in. One of the publications in my back pocket includes GOOD Magazine . GOOD is unique in that it “gives away all membership fees and allows you to choose which organization you [...]

Jun

29

Principles of Analytical Thinking | Paid Search Campaign Organization

June 29, 2008 | Leave a Comment

ONE OF THE key factors in building a paid search campaign for success literally begins with a logically planned and executed campaign and ad group structure. It’s amazing how many poorly organized paid search campaign structures I have assessed over the last few years. It is especially surprising since it has been well documented that [...]

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