Bookmarks
Jun
29
Principles of Analytical Thinking | Paid Search Campaign Organization
June 29, 2008 | Leave a Comment
ONE OF THE key factors in building a paid search campaign for success literally begins with a logically planned and executed campaign and ad group structure. It’s amazing how many poorly organized paid search campaign structures I have assessed over the last few years. It is especially surprising since it has been well documented that [...]
Jun
28
Uncertainty & the Age of Engage
June 28, 2008 | Leave a Comment
I AM CURRENTLY reading the Age of Engage by Denise Shiffman about the current state of marketing in today’s internet infused business world. The books tag-line ‘Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture’ pretty much sums it up. I’ve only read through the first 50 pages or so, but something I read this [...]
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | Leave a Comment
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
May
8
SEM Dharma
May 8, 2008 | Leave a Comment
NEARLY EIGHT WEEKS ago I wrote a post about Zen Master Bernie Glassman and his work with the Greyston Bakery and JIT. In the post I mentioned that the more I study the Toyota Way and the Toyota Production System (TPS) which JIT is a part of and the more I study the teachings of [...]
Apr
12
The debate about which is more important - process or results - which of the two the customer is willing to pay for - is like the age-old question of the chicken or the egg. Like the chicken or the egg question it is next to impossible to have results without process. And for lack [...]
