This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Oct
19
Corporate/Social Responsibility & Search Engine Marketing is Good Business
October 19, 2008 | 1 Comment
I’VE MENTIONED BEFORE that I find most of my inspiration and motivation for work and life outside of the industry I work in. One of the publications in my back pocket includes GOOD Magazine . GOOD is unique in that it “gives away all membership fees and allows you to choose which organization you [...]
Jan
1
Getting Lean in 2008 | the Birth of Lean Search Marketing
January 1, 2008 | 2 Comments
So a new year is upon us and I’ve come up with one personal and one professional new year resolutions - loose 15 pounds and reduce waste at work. In the spirit of this years presidential election (USA), if I were stumping for the job my two campaign slogans would be “Loose Lose Weight in [...]
Dec
13
Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better
December 13, 2007 | 1 Comment
A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]
Nov
5
Quality Standards at Omniture
November 5, 2007 | Leave a Comment
I had initially planned to write today about the reliability and accuracy of data from third party web analytics tools, but I am shifting gears a bit to comment on some other interesting things I discovered on the Omniture website today.
I have been working with Omniture SiteCatalyst and SearchCenter for about a year now (side [...]
Jul
22
Paid Search (PPC) & Genchi Genbutsu
July 22, 2007 | Leave a Comment
The following post is a variation of a response to a web analytics co-worker who wanted to know how he could learn more about PPC and other disiplines within Online Marketing as painlessley as possible. This is not revelutionary advice, but clearly necessary when dealing with younger staff members in a start-up environment…
In regards to Knowledge Sharing/Training there is a learning philosophy [...]
