Bookmarks
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. [...]
Jan
13
Pay-Per-Click (PPC) Bottlenecks | Search Engine Reps Create Idle-Time
January 13, 2008 | Leave a Comment
One of the things that I am focused on this year is creating continuous flow throughout the entire PPC process. What I mean by that is not just looking at all the steps or tasks needed to complete a new PPC account set-up or managing an existing PPC account and making that seamless. The true [...]
Dec
16
Microsoft adExcellence Program
December 16, 2007 | 1 Comment
Earlier this month Microsoft Digital Advertising Solutions announced it’s adExcellence program for adCenter users. The test costs $50 and is pretty much on par with the Google and Yahoo! Paid Search exams. The test itself is comprised on 100 questions in which you have 1 hour to complete. Test questions are broken down into [...]
