Bookmarks
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its […]
Apr
12
The debate about which is more important - process or results - which of the two the customer is willing to pay for - is like the age-old question of the chicken or the egg. Like the chicken or the egg question it is next to impossible to have results without process. And for lack […]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. […]
Mar
1
If Allen Ginsberg Had Written Pay-Per-Click Ads
March 1, 2008 | Leave a Comment
THIS IS GREAT stuff… One of the things I do to keep things fresh and creative is to read and learn from sources outside of the search industry. It’s easy to get bogged down with the vast number of good (and bad) search and internet marketing articles on Sphinn so that is why making a […]
Feb
17
Just-In-Time To Stop PPC | It’s Not the Worst That Can Happen
February 17, 2008 | Leave a Comment
I am a little behind in writing about my adventures in SEM and PPC, but that’s because we are busy at Commerce360. I am also in the process of helping the Operations team kick start the use of our Kanban board system. Our software development team has been using a kanban board now for about […]
