<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	>

<channel>
	<title>Quality In Search - SEM &#124; SEO &#124; PPC Management &#38; Consulting Philadelphia, PA &#187; Paid Search</title>
	<atom:link href="http://www.semoe.com/category/paid-search/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.semoe.com</link>
	<description>Quality In Search</description>
	<pubDate>Sat, 20 Feb 2010 12:35:55 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.6.2</generator>
	<language>en</language>
			<item>
		<title>Paid Search Advertising from the Velvet Jones School of Technology</title>
		<link>http://www.semoe.com/2010/01/10/paid-search-advertising-from-the-velvet-jones-school-of-technology/</link>
		<comments>http://www.semoe.com/2010/01/10/paid-search-advertising-from-the-velvet-jones-school-of-technology/#comments</comments>
		<pubDate>Sun, 10 Jan 2010 17:34:45 +0000</pubDate>
		<dc:creator>Matt LeVeque</dc:creator>
		
		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Marketing Quality (SQM)]]></category>

		<category><![CDATA[Systems Thinking]]></category>

		<category><![CDATA[lean]]></category>

		<category><![CDATA[cost of poor quality]]></category>

		<category><![CDATA[google adwords]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[Quality Score]]></category>

		<guid isPermaLink="false">http://www.semoe.com/?p=496</guid>
		<description><![CDATA[
NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like &#8216;How to Be a Ho&#8217; and &#8216;Kicked in the Butt by Love&#8217;, Velvet Jones, author of &#8216;Velvet Love&#8217; is [...]]]></description>
		<wfw:commentRss>http://www.semoe.com/2010/01/10/paid-search-advertising-from-the-velvet-jones-school-of-technology/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Understanding the Complexities of Paid Search Advertising</title>
		<link>http://www.semoe.com/2009/11/22/understanding-the-complexities-of-paid-search-advertisin/</link>
		<comments>http://www.semoe.com/2009/11/22/understanding-the-complexities-of-paid-search-advertisin/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 13:24:03 +0000</pubDate>
		<dc:creator>Matt LeVeque</dc:creator>
		
		<category><![CDATA[Culture]]></category>

		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[Systems Thinking]]></category>

		<category><![CDATA[Time &amp; Productivity]]></category>

		<guid isPermaLink="false">http://www.semoe.com/?p=444</guid>
		<description><![CDATA[ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns&#62;ad groups&#62;keywords&#62;text ads&#62;landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]]]></description>
		<wfw:commentRss>http://www.semoe.com/2009/11/22/understanding-the-complexities-of-paid-search-advertisin/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Google AdWords Interface Is Lean, Literally</title>
		<link>http://www.semoe.com/2009/07/31/new-google-adwords-interface-is-lean-literally/</link>
		<comments>http://www.semoe.com/2009/07/31/new-google-adwords-interface-is-lean-literally/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 11:56:28 +0000</pubDate>
		<dc:creator>Matt LeVeque</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[lean]]></category>

		<category><![CDATA[google adwords]]></category>

		<category><![CDATA[lean thinking]]></category>

		<guid isPermaLink="false">http://www.semoe.com/?p=465</guid>
		<description><![CDATA[YESTERDAY&#8217;S ANNOUNCEMENT THAT the new Google AdWords Interface is now out of beta had a nice Lean sound to it. For those of you in the search engine marketing world that are not familiar with Lean management principles and tools, as defined by the Lean Enterprise Institute (LEI) the five-step thought process for guiding the implementation of lean techniques are:

Specify [...]]]></description>
		<wfw:commentRss>http://www.semoe.com/2009/07/31/new-google-adwords-interface-is-lean-literally/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pay-Per-Click (PPC) Advertising Standards Are Coming</title>
		<link>http://www.semoe.com/2009/07/18/pay-per-click-advertising-standards-are-coming/</link>
		<comments>http://www.semoe.com/2009/07/18/pay-per-click-advertising-standards-are-coming/#comments</comments>
		<pubDate>Sun, 19 Jul 2009 00:53:49 +0000</pubDate>
		<dc:creator>Matt LeVeque</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[MSN adCenter]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Systems Thinking]]></category>

		<category><![CDATA[Yahoo! Search Marketing (YSM)]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[Quality Score]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[standards]]></category>

		<guid isPermaLink="false">http://www.semoe.com/?p=454</guid>
		<description><![CDATA[BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.
I&#8217;ve often said that it is very important to look outside of your primary discipline to gain perspective and engage creativity [...]]]></description>
		<wfw:commentRss>http://www.semoe.com/2009/07/18/pay-per-click-advertising-standards-are-coming/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Paid Search Basics &#124; Do the Right Thing</title>
		<link>http://www.semoe.com/2009/05/17/paid-search-basics-do-the-right-thing/</link>
		<comments>http://www.semoe.com/2009/05/17/paid-search-basics-do-the-right-thing/#comments</comments>
		<pubDate>Mon, 18 May 2009 01:44:48 +0000</pubDate>
		<dc:creator>Matt LeVeque</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<category><![CDATA[Paid Search]]></category>

		<category><![CDATA[Search Engine Marketing]]></category>

		<category><![CDATA[Search Marketing Process]]></category>

		<category><![CDATA[Strategic Planning]]></category>

		<category><![CDATA[Sustainability]]></category>

		<category><![CDATA[adwords]]></category>

		<category><![CDATA[ppc]]></category>

		<category><![CDATA[Quality Score]]></category>

		<category><![CDATA[SEM]]></category>

		<category><![CDATA[Systems Thinking]]></category>

		<guid isPermaLink="false">http://www.semoe.com/?p=429</guid>
		<description><![CDATA[TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]]]></description>
		<wfw:commentRss>http://www.semoe.com/2009/05/17/paid-search-basics-do-the-right-thing/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
