Bookmarks
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | Leave a Comment
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Jan
26
Pay-Per-Click (PPC) Management | Automation Can Save Time & More
January 26, 2008 | 1 Comment
Continuing on with this weeks, and the ongoing, theme of time and Pay-Per-Click management and earlier posts and about Pay-Per-Click automation, I came across an interesting post by Shannon at 10e20 that reinforces my sermon.
In her post How to Select a Paid Search Management Application, Shannon goes into a lengthy review of a presentation by [...]
Jan
20
Pay-Per-Click (PPC) Management | It’s About Time
January 20, 2008 | Leave a Comment
In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]
Dec
13
Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better
December 13, 2007 | 1 Comment
A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]
