The True Quality of a Paid Search Ad Creative

November 3, 2008 | Leave a Comment

LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]

Nov

2

Making Paid Search Profitable Using PDCA Process and Standardization

November 2, 2008 | Leave a Comment

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

Aug

28

Quality in Search Meets Truth in Search

August 28, 2008 | Leave a Comment

I WANTED TO share some exciting news with you regarding a new pay-per-click automation software application called ClickEquations. ClickEquations has not been officially released to the public yet but from what I have tested so far this new tool is by far the most powerful analytics AND reporting tool I have used to date. [...]

Jun

7

The Seven Wastes of Paid Search Marketing

June 7, 2008 | 2 Comments

IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]

May

7

A Process Management Model for Search Engine Marketing Success

May 7, 2008 | 1 Comment

AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]

Jan

26

Pay-Per-Click (PPC) Management | Automation Can Save Time & More

January 26, 2008 | 3 Comments

Continuing on with this weeks, and the ongoing, theme of time and Pay-Per-Click management and earlier posts and about Pay-Per-Click automation, I came across an interesting post by Shannon at 10e20 that reinforces my sermon.
In her post How to Select a Paid Search Management Application, Shannon goes into a lengthy review of a presentation by [...]

Jan

20

Pay-Per-Click (PPC) Management | It’s About Time

January 20, 2008 | 3 Comments

In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]

Dec

13

Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better

December 13, 2007 | 1 Comment

A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]

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