This work by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Nov
3
The True Quality of a Paid Search Ad Creative
November 3, 2008 | Leave a Comment
LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Oct
9
Learning to See in PPC | The Pareto Principle
October 9, 2008 | Leave a Comment
“IT’S NOT WHAT you look at that matters, it’s what you see”. I recently came across this quote by Henry David Thoreau which made me think about how I manage paid search accounts and what it is I look at and what it is I see and ultimately do. Unfortunately times are much different today [...]
