This work by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Nov
25
Please Pass The Turkey, Hold The Gravy. And The Costumes and the Real Estate and…
November 25, 2008 | Leave a Comment
IT’S THAT TIME of year again. Time to be thankful for things like the ususal family, friends, loved ones and health. And the unique like TastyKakes, McSweeney’s, the Clash, Adam Figueira, kitten pants, and the Bird Machine. In my family it also means the start of 6 weeks of spending A LOT of time with each other - besides Thanksgiving day [...]
Nov
3
The True Quality of a Paid Search Ad Creative
November 3, 2008 | Leave a Comment
LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
