Bookmarks
Jul
4
le Tour de France & SEO
July 4, 2008 | 1 Comment
THIS IS MY favorite time of year - tomorrow begins the 95th Tour de France. I have been a avid fan of professional cycling since my days as a teenager building bikes in the basement of Oakmont Bicycle Shop (now HumanZoom ) and watching Greg Lemond win his second Tour in 1989. This year is [...]
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | Leave a Comment
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
May
8
SEM Dharma
May 8, 2008 | Leave a Comment
NEARLY EIGHT WEEKS ago I wrote a post about Zen Master Bernie Glassman and his work with the Greyston Bakery and JIT. In the post I mentioned that the more I study the Toyota Way and the Toyota Production System (TPS) which JIT is a part of and the more I study the teachings of [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Apr
12
The debate about which is more important - process or results - which of the two the customer is willing to pay for - is like the age-old question of the chicken or the egg. Like the chicken or the egg question it is next to impossible to have results without process. And for lack [...]
