This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
May
17
Paid Search Basics | Do the Right Thing
May 17, 2009 | 2 Comments
TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]
Mar
22
I Am A PPC Farmer | Paid Search Gardening Tips
March 22, 2009 | 1 Comment
THE FACT THAT I get up early in the morning before most neighborhood roosters makes me think I’d be a pretty good farmer. I have a strong work ethic, can be extremely patient and have a pining for owning John Deere equipment. All that combined with some fertile land and a little luck would make for an [...]
Nov
7
Time is the Answer to “How” | Tracking Time for Paid Search
November 7, 2008 | 2 Comments
Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]
Nov
3
The True Quality of a Paid Search Ad Creative
November 3, 2008 | Leave a Comment
LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Aug
10
ONE OF THE challenges I find most frustrating in Paid Search is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather quickly - I am thinking a highly unorganized campaign structure here - and whose components of the process are out of ones control - things [...]
Aug
1
SEMOE Goes To Camp
August 1, 2008 | Leave a Comment
A BUNCH OF friends, current and former colleagues (Greg Meyers , Donna McCarthy , Alex Cohen , Liana Evans ) will be speaking and presenting at the first SEARCH CAMP PHILLY un-conference at Temple University on September 6 & 7. Here’s the lowdown:
Search Camp Philly will be held at Temple University over the weekend of [...]
Jul
4
le Tour de France & SEO
July 4, 2008 | 1 Comment
THIS IS MY favorite time of year - tomorrow begins the 95th Tour de France. I have been a avid fan of professional cycling since my days as a teenager building bikes in the basement of Oakmont Bicycle Shop (now HumanZoom ) and watching Greg Lemond win his second Tour in 1989. This year is [...]
