Bookmarks
Jul
21
Building Trust Between SEO & IA
July 21, 2008 | Leave a Comment
AS A MEMBER of the the Information Architecture Institute I sometimes get a plethora of emails about various topics such as wire frames, poly hierarchies, duplicate website content and other IA and SEO related subject matter. Last week an email was set out to the distribution list from Jenny Wallace who is currently working on [...]
Mar
30
IN THE RECENT issue of Fortune magazine there is an article titled “Web 2.0 Gets Over Its Goofing-Off Phase” which discusses the use of Social Media sites to save time and make money. And as we know, It’s All About Time…
In the article there is a section that discusses Twitter and how NY bases video [...]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. [...]
Jan
27
Lean Search Marketing | How to use 5s to Organize the PPC Keyword Factory
January 27, 2008 | Leave a Comment
As I stated earlier this year, one of my personal goals is to get lean in the way I work. This mostly includes using tools and techniques from the lean tool box such as JIT for deliverables, 5 Whys for problem solving, and 5s for Pay-Per-Click (PPC) campaign organization. I should clarify that just [...]
Jan
20
Pay-Per-Click (PPC) Management | It’s About Time
January 20, 2008 | Leave a Comment
In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]
