This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jan
10
Paid Search Advertising from the Velvet Jones School of Technology
January 10, 2010 | Leave a Comment
NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like ‘How to Be a Ho’ and ‘Kicked in the Butt by Love’, Velvet Jones, author of ‘Velvet Love’ is [...]
Nov
3
The True Quality of a Paid Search Ad Creative
November 3, 2008 | Leave a Comment
LAST MONTH CRAIG Danuloff wrote an interesting post about how search engines answer questions. The post is part of a series that provides ‘a framework for understanding and managing paid search advertising’. The premise of this post is that ‘each time someone executes a search, they’re asking a question’ and that paid search campaigns are designed [...]
Nov
2
Making Paid Search Profitable Using PDCA Process and Standardization
November 2, 2008 | Leave a Comment
WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]
Aug
28
Quality in Search Meets Truth in Search
August 28, 2008 | Leave a Comment
I WANTED TO share some exciting news with you regarding a new pay-per-click automation software application called ClickEquations. ClickEquations has not been officially released to the public yet but from what I have tested so far this new tool is by far the most powerful analytics AND reporting tool I have used to date. [...]
Aug
10
ONE OF THE challenges I find most frustrating in Paid Search is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather quickly - I am thinking a highly unorganized campaign structure here - and whose components of the process are out of ones control - things [...]
Aug
1
SEMOE Goes To Camp
August 1, 2008 | Leave a Comment
A BUNCH OF friends, current and former colleagues (Greg Meyers , Donna McCarthy , Alex Cohen , Liana Evans ) will be speaking and presenting at the first SEARCH CAMP PHILLY un-conference at Temple University on September 6 & 7. Here’s the lowdown:
Search Camp Philly will be held at Temple University over the weekend of [...]
Jul
21
Building Trust Between SEO & IA
July 21, 2008 | Leave a Comment
AS A MEMBER of the the Information Architecture Institute I sometimes get a plethora of emails about various topics such as wire frames, poly hierarchies, duplicate website content and other IA and SEO related subject matter. Last week an email was set out to the distribution list from Jenny Wallace who is currently working on [...]
Mar
30
IN THE RECENT issue of Fortune magazine there is an article titled “Web 2.0 Gets Over Its Goofing-Off Phase” which discusses the use of Social Media sites to save time and make money. And as we know, It’s All About Time…
In the article there is a section that discusses Twitter and how NY bases video [...]
