Paid Search Advertising from the Velvet Jones School of Technology

January 10, 2010 | Leave a Comment

NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like ‘How to Be a Ho’ and ‘Kicked in the Butt by Love’, Velvet Jones, author of ‘Velvet Love’ is [...]

May

17

Paid Search Basics | Do the Right Thing

May 17, 2009 | 2 Comments

TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]

Apr

3

Carbon Offset Calculator for Online Advertising Campaigns | Local Agency Making Digital Advertising Good

April 3, 2009 | 4 Comments

CONTINUING WITH MY series about carbon offsets for search engine marketing and Google’s Green Initiatives I stumbled across a company that seems to be doing it right. But first some background… A few weeks ago I wrote a couple posts announcing a fake ‘Google GreenWords’ program followed by another post for an idea around carbon [...]

Mar

14

Computing Power Tips | Power Down for the Planet

March 14, 2009 | Leave a Comment

TODAY I HAD the chance to go to the Go Green Expo here in Philly and had an informative time. Besides learning about ‘greening’ my lifestyle, chatting with Rowen Spivey from the SBN and meeting the Brighter Planet cool kids from Vermont I also had the chance to see the Phillies World Series trophy in [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Dec

7

Six Sigma & The Online Marketing Agency

December 7, 2008 | Leave a Comment

I RECEIVED A Google Alert today regarding ‘Six Sigma Marketing’ which has not happened since I set up the alert over a year ago… Marketing and six sigma are fair weather friends at best and was always a hard sell - something that seems to have remained true since I left the six sigma world [...]

Nov

25

Please Pass The Turkey, Hold The Gravy. And The Costumes and the Real Estate and…

November 25, 2008 | Leave a Comment

IT’S THAT TIME of year again. Time to be thankful for things like the ususal family, friends, loved ones and health. And the unique like TastyKakes, McSweeney’s, the Clash, Adam Figueira, kitten pants, and the Bird Machine. In my family it also means the start of 6 weeks of spending A LOT of time with each other - besides Thanksgiving day [...]

Nov

23

Insider Tips on Google AdWords Plus Box Alpha Project

November 23, 2008 | Leave a Comment

IN RECENT WEEKS you may have noticed a “plus” box next to select Google AdWords sponsored link results. This is part of a new Google alpha project that combines the power of both Google AdWords and Google Base. Since the project is in its alpha stages, participation is limited and not guaranteed to make it [...]

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