Bookmarks
Jul
12
“Too often our changes are technically perfect - the boxes are neatly arranged, columns add up, procedures are in place - but we fail to acknowledge the human aspect.” - William Bridges
ONE THING THAT should be apparent if you work in an agency/consultancy setting is that whether you are an expert at SEM, SEO, Affiliate [...]
May
8
SEM Dharma
May 8, 2008 | Leave a Comment
NEARLY EIGHT WEEKS ago I wrote a post about Zen Master Bernie Glassman and his work with the Greyston Bakery and JIT. In the post I mentioned that the more I study the Toyota Way and the Toyota Production System (TPS) which JIT is a part of and the more I study the teachings of [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. [...]
Feb
23
Nielsen NetRatings, BuzzMetrics & Six Sigma
February 23, 2008 | Leave a Comment
THERE IS AN article in the latest issue of Fortune Magazine titled ‘Made to Measure’ (online version can be read here ) about former GE ‘mega-star’ CEO David Calhoun and his current post at Nielsen. The article is interesting to me from both an Online Marketing & Quality perspective partly because of Calhoun’s background at [...]
