Six Sigma & The Online Marketing Agency

December 7, 2008 | Leave a Comment

I RECEIVED A Google Alert today regarding ‘Six Sigma Marketing’ which has not happened since I set up the alert over a year ago… Marketing and six sigma are fair weather friends at best and was always a hard sell - something that seems to have remained true since I left the six sigma world [...]

Feb

24

The Integrated Enterprise Excellence System

February 24, 2008 | 1 Comment

RECENTLY I WAS given to opportunity to review two new books by Forrest W. Breyfogle. I am in the process of reading the advanced copies and hope to have a review posted soon. In the mean time please reference the press release below for more details.
FOR IMMEDIATE RELEASE CONTACT: Shelby Sledge at (512) 478-2028 ext. [...]

Feb

23

Nielsen NetRatings, BuzzMetrics & Six Sigma

February 23, 2008 | Leave a Comment

THERE IS AN article in the latest issue of Fortune Magazine titled ‘Made to Measure’ (online version can be read here ) about former GE ‘mega-star’ CEO David Calhoun and his current post at Nielsen. The article is interesting to me from both an Online Marketing & Quality perspective partly because of Calhoun’s background at [...]

Jan

7

Quality Progress Print & Web Redesigns

January 7, 2008 | Leave a Comment

I just wanted to send out my congratulations to the American Society for Quality (ASQ) for their redesign of Quality Progress Magazine. I’ve been reading Quality progress now for close to 8 years and I always felt like the design was a little out-dated. There have been layout changes over the years, but none of [...]

Dec

13

Pay-Per-Click Automation? Pay-Per-Click ‘Autonomation’ Might be Better

December 13, 2007 | 1 Comment

A good portion of what I write about is a result of reading about the Toyota Production System (TPS) and my past experience with Six Sigma. Over the last year or so as I have studied the various principles of TPS, also known as ‘lean’, I always try and think about how they would [...]

Dec

11

Another Google Process Improvement Project | It’s All About Power

December 11, 2007 | 1 Comment

After reading Jeffrey Smith’s recent post “Google Algorithm Update - Google Search Results Are Running Lean” over at SEO Design Solutions where he discusses Google organic results (SERP’s) generating millions of results instead to tens of millions of results speculating that this might be a step in the direction of personalized search, I began to [...]

Dec

8

A Reflection on Online Marketing & Quality | My Time on the “Shop Floor” This Year

December 8, 2007 | Leave a Comment

Although I think I have a relatively unique perspective on tying Online Marketing to Quality, I am hardly a Quality expert. In fact over the past year I have been very much a student of both Online Marketing and Quality and at this point I’d say it’s fair to at least consider me as a [...]

Nov

29

Search Engine Optimization (SEO) at John Deere

November 29, 2007 | Leave a Comment

IN the latest issue of Industry Week magazine there is a brief, but interesting article about John Deere and their recent website “e-overhaul”. John Deere, the leading farm equipment manufacturer and powerhouse six sigma company, recently upgraded their website that had been running on 1995 back-end technology. The upgrade included adding a unique integration with [...]

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