This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jul
14
Make Social Media Good
July 14, 2009 | Leave a Comment
HAPPY BASTILLE DAY to my distant French relatives. Just a quick note to let everyone know about an upcoming conference I am looking forard to attending.
I don’t typically write about Social Media even though it is an important part of the online marketing system. In recent posts I have been writing about social responsibility in [...]
Apr
3
Carbon Offset Calculator for Online Advertising Campaigns | Local Agency Making Digital Advertising Good
April 3, 2009 | 4 Comments
CONTINUING WITH MY series about carbon offsets for search engine marketing and Google’s Green Initiatives I stumbled across a company that seems to be doing it right. But first some background… A few weeks ago I wrote a couple posts announcing a fake ‘Google GreenWords’ program followed by another post for an idea around carbon [...]
Mar
14
Computing Power Tips | Power Down for the Planet
March 14, 2009 | Leave a Comment
TODAY I HAD the chance to go to the Go Green Expo here in Philly and had an informative time. Besides learning about ‘greening’ my lifestyle, chatting with Rowen Spivey from the SBN and meeting the Brighter Planet cool kids from Vermont I also had the chance to see the Phillies World Series trophy in [...]
Jan
31
Carbon Offsets for Paid Search Impressions
January 31, 2009 | 3 Comments
ON THE COAT-TAILS of my Google GreenWords paid search program idea, I am now looking into developing a program to help offset the CO2 produced by the storage of paid search data.
In the news recently there was a bunch of chatter about how much power was generated for each search made on Google. The initial [...]
Dec
29
Google Introduces Its “GreenWords” PPC Program
December 29, 2008 | 5 Comments
OKAY, MAYBE NOT but in a time when sustainability, corporate and social responsibility action and awareness is at its highest point maybe a greener PPC platform should be considered. Google makes all documented attempts to be green itself through the use of renewable energy sources, carbon foot-print reduction, advancing green technology, etc so why not extend [...]
