Bookmarks
Oct
28
How Stable is Your Paid Search Account?
October 28, 2007 | Leave a Comment
A few days ago I wrote about Google AdWords and the Quality Score algorithm and the possibility that part of the algorithm uses Process Capability and/or Process Sigma to measure and rank keywords. Below are the step-by-step instructions on how to apply Process Sigma to Paid Search in order to gain insight as to [...]
Oct
27
Benefits of Statistical Tools for Search Engine Marketing
October 27, 2007 | Leave a Comment
Many search marketers today rely on analytics packages like Onminutre or Google Analytics to run reports and analyze data. These applications, especially Ominture, are great for real deep dive analysis of how users get to a website and the million different things they do while visiting. More times than not, it seems to me that [...]
