This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
May
17
Paid Search Basics | Do the Right Thing
May 17, 2009 | 2 Comments
TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]
Nov
1
Novel Writing, Google Analytics & Seasonality
November 1, 2008 | Leave a Comment
IT IS NOVEMBER 1st and that can only mean a few things - it’s cold here in Philly, Eagles fans are getting restless at 4-3 and it’s less than 4 days until election day - gosh, I am really going to miss all those campaign ads… November 1st also is the start of National Novel Writing Month - [...]
Aug
10
ONE OF THE challenges I find most frustrating in Paid Search is the task of goal setting. Goal setting in an environment that has the capability of becoming unstable rather quickly - I am thinking a highly unorganized campaign structure here - and whose components of the process are out of ones control - things [...]
Jun
29
Principles of Analytical Thinking | Paid Search Campaign Organization
June 29, 2008 | Leave a Comment
ONE OF THE key factors in building a paid search campaign for success literally begins with a logically planned and executed campaign and ad group structure. It’s amazing how many poorly organized paid search campaign structures I have assessed over the last few years. It is especially surprising since it has been well documented that [...]
Jun
28
Uncertainty & the Age of Engage
June 28, 2008 | Leave a Comment
I AM CURRENTLY reading the Age of Engage by Denise Shiffman about the current state of marketing in today’s internet infused business world. The books tag-line ‘Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture’ pretty much sums it up. I’ve only read through the first 50 pages or so, but something I read this [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Nov
26
An Introduction to Systems Thinking for Online Marketing
November 26, 2007 | 4 Comments
The philosophy of Systems Thinking is how to better understand the interrelationship of components responsible for patterns of behavior. It helps us gage how things work and enables us to take a different look at why patterns of behavior are the way they are. Systems thinking is typically applied to understanding these patterns of behavior [...]
Nov
4
How to Manage & Measure the Employee-Customer Encounter
November 4, 2007 | Leave a Comment
It’s funny how sometimes things stick to you throughout the course of a day. Yesterday morning I read and reacted to Tony Wright’s post and then later in the day I found myself at Borders where I came across a book called Human Sigma: Managing the Employee-Customer Encounter that, in-part, addresses the issue of employee [...]
