Understanding the Complexities of Paid Search Advertising

November 22, 2009 | 6 Comments

ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]

Jul

14

Make Social Media Good

July 14, 2009 | Leave a Comment

HAPPY BASTILLE DAY to my distant French relatives. Just a quick note to let everyone know about an upcoming conference I am looking forard to attending.
I don’t typically write about Social Media even though it is an important part of the online marketing system. In recent posts I have been writing about social responsibility in [...]

May

17

Paid Search Basics | Do the Right Thing

May 17, 2009 | 2 Comments

TWENTY YEARS AGO, well before paid search, SEM, online marketing or Google was even a consideration, Spike Lee released his film Do The Right Thing. I have been an admirer of Spike and his work so now, twenty years later, his film title and message is partially inspiring a paid search blog post. It must be the shoes!
At [...]

Mar

22

I Am A PPC Farmer | Paid Search Gardening Tips

March 22, 2009 | 1 Comment

THE FACT THAT I get up early in the morning before most neighborhood roosters makes me think I’d be a pretty good farmer. I have a strong work ethic, can be extremely patient and have a pining for owning John Deere equipment. All that combined with some fertile land and a little luck would make for an [...]

Jan

31

Carbon Offsets for Paid Search Impressions

January 31, 2009 | 3 Comments

ON THE COAT-TAILS of my Google GreenWords paid search program idea, I am now looking into developing a program to help offset the CO2 produced by the storage of paid search data.
In the news recently there was a bunch of chatter about how much power was generated for each search made on Google. The initial [...]

Dec

29

Google Introduces Its “GreenWords” PPC Program

December 29, 2008 | 5 Comments

OKAY, MAYBE NOT but in a time when sustainability, corporate and social responsibility action and awareness is at its highest point maybe a greener PPC platform should be considered. Google makes all documented attempts to be green itself through the use of renewable energy sources, carbon foot-print reduction, advancing green technology, etc so why not extend [...]

Dec

27

Paid Search Value Added Flow Analysis & Time

December 27, 2008 | Leave a Comment

AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]

Dec

20

How Will You Become Socially Responsible In 2009?

December 20, 2008 | 2 Comments

THE FIRST THING you need to do is have a really good understanding of what it actually means to be socially responsible. One place to gain that understanding is in the latest issue of the Journal for Quality & Participation (JQP) which is dedicated to social responsibility. Social responsibility is a fairly complex thing to [...]

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