This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Jan
10
Paid Search Advertising from the Velvet Jones School of Technology
January 10, 2010 | Leave a Comment
NOW AT The Velvet Jones School of Technology you too can learn how to be a paid search advertising marketer in just 6 short weeks! Yes indeed. From the school that brought you instructional courses like ‘How to Be a Ho’ and ‘Kicked in the Butt by Love’, Velvet Jones, author of ‘Velvet Love’ is [...]
Nov
22
Understanding the Complexities of Paid Search Advertising
November 22, 2009 | 6 Comments
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]
Jul
18
Pay-Per-Click (PPC) Advertising Standards Are Coming
July 18, 2009 | 2 Comments
BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.
I’ve often said that it is very important to look outside of your primary discipline to gain perspective and engage creativity [...]
Dec
27
Paid Search Value Added Flow Analysis & Time
December 27, 2008 | Leave a Comment
AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]
Dec
20
How Will You Become Socially Responsible In 2009?
December 20, 2008 | 2 Comments
THE FIRST THING you need to do is have a really good understanding of what it actually means to be socially responsible. One place to gain that understanding is in the latest issue of the Journal for Quality & Participation (JQP) which is dedicated to social responsibility. Social responsibility is a fairly complex thing to [...]
Sep
14
Systems Thinking | Linking IA & UX with SEM & SEO
September 14, 2008 | Leave a Comment
THERE HAS BEEN some interesting chatter going on over the past couple days on the Information Architecture Institute (IAI) email distribution list regarding the narrow scope of defining Information Architecture (IA).
Christina Wodtke from Elegant Hack actually posed the question of this narrow definition of IA from the IAI which states “We define information architecture [...]
Nov
26
An Introduction to Systems Thinking for Online Marketing
November 26, 2007 | 4 Comments
The philosophy of Systems Thinking is how to better understand the interrelationship of components responsible for patterns of behavior. It helps us gage how things work and enables us to take a different look at why patterns of behavior are the way they are. Systems thinking is typically applied to understanding these patterns of behavior [...]
