Dec
21
Search Engine Marketing (SEM) Meets Information Architecture (IA)
December 21, 2007 | Leave a Comment
Earlier this year I came across the Information Architecture Institute (IAI) website while searching for flowcharting templates. Surprisingly I found several free downloads on the IAI tool’s page that I’ve used as a model for template designs for Search Engine Marketing, but I never really explored the website beyond there. Until today…While educating myself on [...]
Nov
1
Conjoint Analysis for Testing Website Usability
November 1, 2007 | Leave a Comment
The following article “Use of Conjoint Analysis for the Design of a New Website” is a must read for anyone engaged in testing websites for customer preferences. Conjoint Analysis is a method of Design of Experiments (DOE) testing based on Voice of the Customer (VOC) data. The process of implementing the test and analysis of [...]











