This work by Matt LeVeque is licensed under a Creative Commons Attribution-No Derivative Works 3.0 United States License.
Dec
27
Paid Search Value Added Flow Analysis & Time
December 27, 2008 | Leave a Comment
AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]
Nov
7
Time is the Answer to “How” | Tracking Time for Paid Search
November 7, 2008 | 2 Comments
Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | Leave a Comment
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
