This work by Matthew I. LeVeque is licensed under a Creative Commons Attribution-Noncommercial 3.0 United States License.
Nov
22
Understanding the Complexities of Paid Search Advertising
November 22, 2009 | 6 Comments
ANYONE WHO CLAIMS that paid search advertising is easy is misguided. Sure, at its core, the components that make up a paid search campaign are easy to assemble - campaigns>ad groups>keywords>text ads>landing pages.Organizing an account for Quality Score, effectiveness and efficiency is easy however paid search much more than the sum if its parts.
Adding organization [...]
Feb
15
Paid Search Waste Reduction with ClickEquations
February 15, 2009 | Leave a Comment
LAST YEAR I wrote a post about the Seven Wastes of Paid Search Marketing that discussed examples of each of the seven wastes (lean) and how they apply to paid search. Of the seven types of waste, the waste of motion was the hardest, or the least apparent, type to provide an example for.
In lean production [...]
Dec
27
Paid Search Value Added Flow Analysis & Time
December 27, 2008 | Leave a Comment
AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]
Nov
7
Time is the Answer to “How” | Tracking Time for Paid Search
November 7, 2008 | 2 Comments
Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]
Jun
7
The Seven Wastes of Paid Search Marketing
June 7, 2008 | 2 Comments
IVE BEEN WORKING in the Search Engine Marketing industry for a while in various capacities and have spent the last year and a half working in an agency setting managing multiple Paid Search accounts. During this time I have come to learn that there is a significant amount of waste that goes into managing these [...]
Feb
17
Just-In-Time To Stop PPC | It’s Not the Worst That Can Happen
February 17, 2008 | Leave a Comment
I am a little behind in writing about my adventures in SEM and PPC, but that’s because we are busy at Commerce360. I am also in the process of helping the Operations team kick start the use of our Kanban board system. Our software development team has been using a kanban board now for about [...]
Jan
20
Pay-Per-Click (PPC) Management | It’s About Time
January 20, 2008 | 3 Comments
In an earlier post I mentioned that not only am I getting lean this year, but so is my approach to Search Engine Marketing and the work I do in Pay-Per-Click management. At last weeks company meeting lean was briefly introduced to the entire staff and all I can say is… it’s about [...]
