Bookmarks
Dec
3
Pay-Per-Click Automation the Scrum Way
December 3, 2007 | 1 Comment
At Commerce360 we have developed ClickEquations which is a proprietary software automation tool for Paid Search (PPC). As part of the development process, our Chief Software Architect, mentioned to me a week ago that he was going to start implementing Scrum as the project management process for further development of the software. I had [...]
Nov
5
Quality Standards at Omniture
November 5, 2007 | Leave a Comment
I had initially planned to write today about the reliability and accuracy of data from third party web analytics tools, but I am shifting gears a bit to comment on some other interesting things I discovered on the Omniture website today.
I have been working with Omniture SiteCatalyst and SearchCenter for about a year now (side [...]
Oct
27
Benefits of Statistical Tools for Search Engine Marketing
October 27, 2007 | Leave a Comment
Many search marketers today rely on analytics packages like Onminutre or Google Analytics to run reports and analyze data. These applications, especially Ominture, are great for real deep dive analysis of how users get to a website and the million different things they do while visiting. More times than not, it seems to me that [...]
Jul
7
Apparently there has been more written about the use of Six Sigma and its application to Online Marketing & Web Analytics than I recalled. My apologies.
In 2003 there was a brief article written by Brian Eisenberg of Future Now fame titled ‘Six Sigma’ Web Marketing. This article is appropriately titled with Six Sigma in quotations [...]
Jul
4
PDCA, Not Six Sigma for Web Analytics
July 4, 2007 | Leave a Comment
Over the past couple of years I have occasionally searched for articles about and/or references to how Six Sigma might be applied to Online Marketing. Until recently “Search Engine Marketing with Six Sigma” by Richard Hagarty was the only article I was able to find. Hagerty’s article gives a brief, but good, overview the history of Six [...]
