Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Nov

19

General Principles of Variable Data Analysis | Ellis R. Ott

November 19, 2008 | Leave a Comment

“LOOK EVERYWHERE AND you will see variation” is the first sentence in Ellis R. Ott’s 1975 classic Process Quality Control: Troubleshooting and Interpretation of Data and that sentence could not be more valid when considering paid search advertising. In the world of quality, process and statistics Ott may not be as well known as Shewart, Deming, Juran or Wheeler but [...]

Nov

7

Time is the Answer to “How” | Tracking Time for Paid Search

November 7, 2008 | 2 Comments

Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]

Nov

2

Making Paid Search Profitable Using PDCA Process and Standardization

November 2, 2008 | Leave a Comment

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

Nov

1

Novel Writing, Google Analytics & Seasonality

November 1, 2008 | Leave a Comment

IT IS NOVEMBER 1st and that can only mean a few things - it’s cold here in Philly, Eagles fans are getting restless at 4-3 and it’s less than 4 days until election day - gosh, I am really going to miss all those campaign ads… November 1st also is the start of National Novel Writing Month - [...]

Aug

1

SEMOE Goes To Camp

August 1, 2008 | Leave a Comment

A BUNCH OF friends, current and former colleagues (Greg Meyers , Donna McCarthy , Alex Cohen , Liana Evans ) will be speaking and presenting at the first SEARCH CAMP PHILLY un-conference at Temple University on September 6 & 7. Here’s the lowdown:
Search Camp Philly will be held at Temple University over the weekend of [...]

Dec

3

Pay-Per-Click Automation the Scrum Way

December 3, 2007 | 1 Comment

At Commerce360 we have developed ClickEquations which is a proprietary software automation tool for Paid Search (PPC). As part of the development process, our Chief Software Architect, mentioned to me a week ago that he was going to start implementing Scrum as the project management process for further development of the software. I had [...]

Nov

5

Quality Standards at Omniture

November 5, 2007 | Leave a Comment

I had initially planned to write today about the reliability and accuracy of data from third party web analytics tools, but I am shifting gears a bit to comment on some other interesting things I discovered on the Omniture website today.
I have been working with Omniture SiteCatalyst and SearchCenter for about a year now (side [...]

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