Bookmarks
Jul
18
Yahoo! Unmapped
July 18, 2008 | Leave a Comment
NEW NOTICE TODAY from our pals at Yahoo! Search Marketing.
We wanted to let you know that a limited number of keywords in your account that are currently linked to synonyms, or “mapped,” will soon become unmapped to give you more control over your keywords. As you may know, we use various matching technologies to link [...]
May
7
AFTER WORKING FOR some time now in the Search business I thought it would be helpful to share some thoughts about what to consider when thinking, assessing and planning for SEM (Paid Search) in a structured process sort of way. In doing so I’ve developed a 4 phase process model for SEM in which its [...]
Mar
29
Online Branding for Manufacturing Companies
March 29, 2008 | 1 Comment
AS I MENTIONED a post or two ago, I tend to look outside of the Online Marketing industry to see what is happening elsewhere in regards to Search. One publication of interest to me that does a great job of writing Online Marketing articles is Industry Week magazine whose focus is on the manufacturing industry. [...]
Feb
9
Insider Tips on Google AdWords Quality Score
February 9, 2008 | 2 Comments
How often have you worked on a new AdWords campaign or added new keywords to an existing AdWords campaign only to see a large portion of those keywords turn Inactive for Search? Typically the only way to turn those keywords back on is to increase the minimum CPC to $1.00, $5.00 or even $10.00 and [...]
Jan
13
Pay-Per-Click (PPC) Bottlenecks | Search Engine Reps Create Idle-Time
January 13, 2008 | Leave a Comment
One of the things that I am focused on this year is creating continuous flow throughout the entire PPC process. What I mean by that is not just looking at all the steps or tasks needed to complete a new PPC account set-up or managing an existing PPC account and making that seamless. The true [...]
