Pay-Per-Click (PPC) Advertising Standards Are Coming

July 18, 2009 | 2 Comments

BEFORE I BEGIN I want to make it clear that I have no insider information about standards for Pay-Per-Click (PPC, paid search) advertising but I think there is a serious discussion about standards to consider.
I’ve often said that it is very important to look outside of your primary discipline to gain perspective and engage creativity [...]

Mar

14

Computing Power Tips | Power Down for the Planet

March 14, 2009 | Leave a Comment

TODAY I HAD the chance to go to the Go Green Expo here in Philly and had an informative time. Besides learning about ‘greening’ my lifestyle, chatting with Rowen Spivey from the SBN and meeting the Brighter Planet cool kids from Vermont I also had the chance to see the Phillies World Series trophy in [...]

Feb

15

Paid Search Waste Reduction with ClickEquations

February 15, 2009 | Leave a Comment

LAST YEAR I wrote a post about the Seven Wastes of Paid Search Marketing that discussed examples of each of the seven wastes (lean) and how they apply to paid search. Of the seven types of waste, the waste of motion was the hardest, or the least apparent, type to provide an example for.
In lean production [...]

Jan

4

Beyond Revelance in Paid Search | Understanding the Entire Value Stream

January 4, 2009 | Leave a Comment

AT THIS POINT at the beginning of 2009, anyone in the search industry actively engaged in paid search should have a solid understanding of highly targeted and relevant campaigns> ad groups> keywords> ad creatives> landing pages and its implication for Quality Score performance. If you are not up to speed on Google AdWords and the [...]

Dec

27

Paid Search Value Added Flow Analysis & Time

December 27, 2008 | Leave a Comment

AS SEARCH ENGINE marketing and paid search continues to grow and the industry continues to expand, its processes are becoming over complicated. With added keyword competition, endless updates to Google Quality Score & the desktop editor, Yahoo! Search Marketing’s increasingly archaic web app, and the improved cool-if-it-mattered MSN adCenter excel plug-in and their desktop editor, [...]

Nov

7

Time is the Answer to “How” | Tracking Time for Paid Search

November 7, 2008 | 2 Comments

Quality is the answer to What. Customer is the answer to Why. Time is the answer to How - It’s About Time: A Fable About the Next Dimension of Quality, John Guaspari
CONTINUING THE DISCUSSION about making paid search profitable I wanted to stress the point about time and it’s role in the process. As the [...]

Nov

2

Making Paid Search Profitable Using PDCA Process and Standardization

November 2, 2008 | Leave a Comment

WITH THE RECENT economic tough times we are facing it has become more and more important to make sure the work you do is profitable. That is not to say that your work should not always be profitable but I believe in times of prosperity it easy to get sloppy and lose focus on doing [...]

Oct

19

Corporate/Social Responsibility & Search Engine Marketing is Good Business

October 19, 2008 | 1 Comment

I’VE MENTIONED BEFORE that I find most of my inspiration and motivation for work and life outside of the industry I work in. One of the publications in my back pocket includes GOOD Magazine . GOOD is unique in that it “gives away all membership fees and allows you to choose which organization you [...]

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